With a sales value of over four billion euros, mass markets represented the preferred sale channels by Italian consumers to purchase cosmetics in 2022. Perfume shops followed with a sales value of approximately 2.22 billion euros. Facial care and body care are the leading two market segments, representing 16.8 percent and 15.9 percent of the cosmetic products consumed in Italy respectively.
Appearance matters
Italy’s cosmetics market is one of the largest in Europe both in terms of turnover and consumption. When compared to other European countries, Italy ranks fourth in terms of total consumption. When considering the size of the population, the consumption per capita is even higher. Moreover, the worldwide turnover of the Italian cosmetics and personal care industry reached an estimated value of over ten billion euros in 2020.
Key player in the sector worldwide
Italy is also a key player in the export of cosmetics, with products being purchased all over the world. The exports value of Italian cosmetics reached five billion euros in 2019 and 4.1 billion euros in 2020, growing significantly since 2013, when the value was equal to 3.2 billion euros. France and Germany were the leading importers of Italian cosmetics. The two countries together imported approximately over 900 million euros of cosmetics from Italy in 2020.
Cosmetic products market value in Italy in 2022, by sales channel
(in million euros)
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Cosmetica Italia. (April 19, 2023). Cosmetic products market value in Italy in 2022, by sales channel (in million euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/399044/cosmetics-product-market-value-italy-by-channel/
Cosmetica Italia. "Cosmetic products market value in Italy in 2022, by sales channel (in million euros)." Chart. April 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/399044/cosmetics-product-market-value-italy-by-channel/
Cosmetica Italia. (2023). Cosmetic products market value in Italy in 2022, by sales channel (in million euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/399044/cosmetics-product-market-value-italy-by-channel/
Cosmetica Italia. "Cosmetic Products Market Value in Italy in 2022, by Sales Channel (in Million Euros)." Statista, Statista Inc., 19 Apr 2023, https://www.statista.com/statistics/399044/cosmetics-product-market-value-italy-by-channel/
Cosmetica Italia, Cosmetic products market value in Italy in 2022, by sales channel (in million euros) Statista, https://www.statista.com/statistics/399044/cosmetics-product-market-value-italy-by-channel/ (last visited July 22, 2024)
Cosmetic products market value in Italy in 2022, by sales channel (in million euros) [Graph], Cosmetica Italia, April 19, 2023. [Online]. Available: https://www.statista.com/statistics/399044/cosmetics-product-market-value-italy-by-channel/